Dua Lipa, Kacey Musgraves & Kings of Leon Go Direct-to-Fan for Album Releases
Web Store Exclusives, Limited Editions, and Personalized Offerings Are Crushing It for Top Artists It's no secret that exclusivity and scarcity drive direct-to-fan (D2F) music sales. And so far,...
The Genius of Ye's Direct-to-Fan Playbook
Looking to activate your fans like Ye does? Learn the specific strategies he uses on his Shopify store - from live events to limited-time offers - to build loyalty and turn supporters into buyers.
Top Artists Use This Strategy to Build a Loyal Fanbase
The secret to nurturing loyal superfans without burnout? Exclusive content. Learn proven strategies top artists use to engage VIPs by repurposing their content creatively. Fan-first approaches to b...
Why Artists Need to Go Direct to Fan (and How to Do It)
Ditch third-party platforms and start building a direct relationship with your fans. Learn why owning your audience is essential for long-term success in the music industry and how a direct-to-fan ...
Why More Artists Are Going Direct-to-Superfans with Jon Mark
Ditch music streaming's middlemen and go direct-to-fan with Shopify. Learn how artists are monetizing superfans through exclusive merch, VIP experiences and more on their own branded online stores....
How to Nurture Superfans Beyond Viral Moments
We've all chased that elusive viral moment, but real longevity comes from nurturing your biggest supporters. Here's how top artists are building long-lasting, direct fan connections.
Why Artists Should Embrace Livestreams on Their Release Day
Release days spark massive fan hype, but that buzz often fizzles with empty streams and social metrics. Learn how artists can harness release day energy with livestream launch parties that d...