Feature Announcement: Digital & Physical Bundling

Bundling made simple.

Over the past few months we’ve been quietly piloting a highly-requested feature with select artists. 

After a long summer of research and development, we are excited to announce our official support for digital & physical bundling! 

Thanks again to for KING & COUNTRY, RL Grime, Masego, and the many others who participated in the beta for the invaluable feedback provided.


There’s a lot to unpack with this update, but here are the main points:

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1. Instant Digital Copy

In 30s you can now attach a digital release to any (or all) physical products in your shop! If you've ever used our physical reporting tool, you'll know how simple this process is.

Search your existing inventory, confirm whether the product contains a physical copy, and save! 

Single will automatically categorize your bundles into Digital Only or w/ Physical Copy and report in accordance with the updated SoundScan rules.


2. Transparent Reporting Counts

We've added new "Digital Release Stats" sections to help clarify reporting counts for digital standalone v. attachments. You can see which bundles have been the most successful and their individual reported sales categorized as Standalone Digital, Attachments (Digital Only), and Attachments (w/ Physical Copy).


3. Smarter Fulfillment

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Many artists and merchandising companies use fulfillment apps like ShipStation to manage their inventory across the web. We ensure compatibility with these apps by only updating fulfillment status for standalone digital releases - this includes instant grats & pre-orders!


4. Variant Support

We've added support for variant-level tagging to the Physical Reporting & Create Digital Attachment tools. This makes it possible to create album "one-pagers" with each format as a separate variant (e.g. digital, vinyl + digital, CD + digital, etc.)

If you have any questions about setting up a digital attachment, check out our support article or schedule a demo.

Happy bundling!

-Single Music

"Start With Why"

The most common words of advice in marketing nowadays are “start with why?” - essentially asking for the reason your company exists.

As this is our first post I figured it was only fitting to begin with an introduction and why we’re doing what we’re doing.

Back in 2010 my co-founder and I graduated from Middle Tennessee State University - one of the largest Music Industry programs in the U.S.. Due to the affordability of Nashville at that time - my first rent was $350/mo - all of our closest college friends stayed in the area to pursue careers in various parts of the industry. We’ve grown together and worked on each other's projects as we’ve tried to navigate the complex maze to succeed in music. Some of us are musicians. Some of us started labels. Some of us manage. It’s been an all-encompassing view of the industry from the ground up and our passion since we were kids.

My path took me down the website development and ecommerce route, eventually landing a job at a digital agency where I learned much of what I know today. I’ve had the privilege of working with some of the largest names in country music - Kenny Rogers, Charlie Daniels, Lady Antebellum, Sam Hunt - and hundreds of independent artists while directing product development for Bombplates.com.

I have massive respect for the musicians I’ve worked with regardless of where they are in their career - it’s an extremely tough profession. It’s why I’ve always focused on making things that will hopefully grow their careers.

Taylor’s post-MTSU path took him to Virginia Tech to pursue a Computer Science degree, ultimately landing back in Nashville after securing a second degree and more student loans. Prior to this endeavor he was an Architect at a mortgage bank - it’s why I tend to joke “if he can help secure money, he can secure your music”. I could always tell he wanted to be focusing on music in some capacity and I’m glad I was able to convince him to join me on this path.

The idea for Single came to me one night while thinking about the issues my agency was having with Shopify and the 50+ artist shops they managed. If this is where most high-level artists are headed, why are there no publicly available music solutions? Seemingly simple things like a tracklist with previews and reporting physical sales to SoundScan would cost thousands - prohibitively expensive for indies and “not worth it” for many majors. I sent Taylor a text that night and the rest is history currently being written.

We have many ideas how this can be something much bigger than simple tools and direct-to-fan music distribution, but we also don’t want to exist in a bubble. If there are any ways you’d like to see us improve or features you’d like to see added, just let us know.

We’re here to help.

-Tommy