Making the Most of the Night Before Your Release
There's something incredibly electrifying about the night before a music release. It's a moment pulsating with anticipation, excitement, and a dash of nervous energy. You might think it's a bit la...
Tunes and Tactics: The Strategies Behind May's Music Releases
Dropping new music isn't just about the songs; it's also about the strategy behind the release. This past month, we've seen top artists like Beyoncé, Kendrick Lamar, Kodak Black, Kesha, and Lainey...
Beyond the Hype: NFTs with Craig Dunn @ One Spark Entertainment
Beyond the Hype is an interview series exploring how artists, creators, and their teams are using NFTs to cut through the digital noise to co-create value with their community. Today, we're cha...
How Artists are Monetizing with Memberships
Looking to set up a fan membership? Here's a rundown of how successful artists are using various models to monetize engagement and build closer relationships with their fans. Keith Urban Keith...
Timing to a T: Music Marketing Lessons from Nickelback & Jelly Roll
When it comes to music marketing, timing is everything. Nickelback and Jelly Roll are proof of this. From discount albums on Cinco de Mayo to Mother’s Day bundles, these artists have found creativ...
8 Tips to Promote Your Live Stream
Exciting live stream on the horizon and in need of promotion inspiration? Look no further! In this post, we'll share five top tips to effectively promote and maximize engagement for your live str...
Boosting Album Pre-Orders with a High Note: The Jelly Roll 4/20 Event
Jelly Roll, the American singer, rapper, and songwriter known for his collaborations with some of the biggest names in the industry, recently teamed up with Single, Manhead Merch, and MTheory to cr...