August Burns Red's 20th Anniversary Live in Shopify
August Burns Red leveraged Single's pay-per-view platform to livestream their 20th anniversary concert directly in their Shopify store. Read how they provided VIP access to this milestone show for...
Building a Loyal Fanbase: Beyond Discount Codes
Hooking new email subscribers with discount codes is common but has major drawbacks. To build real fan relationships, shift to a connection and community-driven model.
When Social Media Isn't Enough: Building Real Fan Connections
Lessons from relaunching Sara Evans' fan club on how to cultivate lifelong superfans by offering exclusive access, content, and experiences.
4 Content Playbooks to Drive Superfans to Your Own Artist Platform
Stop relying solely on social media! Leverage these 4 strategic content plays to drive your most engaged superfans into your owned artist ecosystem and deepen relationships.
8 Artist Merch Ideas and Strategies to Help You Make More Money
Want to earn more from your merch? Learn how to offer exclusives, bundles, freebies and more to connect with fans and maximize sales.
The Power of Building Direct Artist-Fan Relationships with Jason Lekberg
Why Fan Relationships Make or Break Artists We recently spoke with Jason Lekberg, founder of Lekberg Enterprises - a label services company providing the infrastructure for artists to market themse...
Boost Merch Sales by Taking a Targeted Approach for Each Fan Level
Selling merchandise is a key revenue stream for artists and creators. But taking a one-size-fits-all approach often leaves sales on the table. The truth is, fans engage and spend differentl...