Tunes and Tactics: The Strategies Behind November's Music Releases
This past month, we saw a ton of artists lean into the power of exclusive merch and unique album variants to connect with fans and move some units! From Dolly Parton's chart-topping album to Blink...
Reel Talk: How Shopify Stores Used Video in November
This month saw a mix of interactive live events, exclusive content, and one-of-a-kind fan experiences. Let's take a look back at what worked and how they did it - right from Shopify with the help ...
Fantasy Records Unveils Taking Back Sunday’s Album with Exclusive Listening Party
Fantasy Records envisioned something more than a standard release for Taking Back Sunday's latest album. They set out to host a unique and exclusive event right on the band's own s...
3 Ways Record Labels Can Drive Reach and Revenue on Shopify
Let's face it—outside of album cycles, traditional promo tactics like sharing store links and promoting merch alone just aren't cutting it these days. Fans crave experiences that fuel their passio...
How GWAR Re-Aired a Fan-Favorite Show on Shopify
GWAR, an iconic band with a dedicated global fanbase, wanted to re-air one of their shows at different times to cater to fans across various time zones. This idea aimed to provide a shared experie...
When it came time to promote their new album "Matter's Knot Pt. 1," musical duo MTVoid, comprised of Justin Chancellor (Tool) and Peter Mohamed (Sweet Noise) envisioned something beyond traditiona...
High Button Sports Unveils "The Vault" for On-Demand Live Hockey
High Button Sports (HBS), a sports entertainment and video production company specializing in youth hockey, envisioned an ESPN-like hub for showcasing young talent. Determined to create a platform...