Pre-orders are a great way to build momentum for an album or EP release. With Single Music + Shopify, you can set digital and physical pre-orders to be automatically delivered / shipped on the release date.
When setting up for a pre-order, it is better to not capture payment immediately unless the customer knows that the product is not yet available. With Shopify, you have the ability to authorize a payment without collecting funds immediately
In your Shopify admin page, go to your settings and select “Payment Providers”
Scroll to the bottom and select the option for “Manually capture payment for orders”.
After you authorize payment you must collect funds within 7 days
If you make the customer aware that the product they are purchasing is not yet available (like the example on the right), you are allowed to capture payment at that time.
Creating a Digital Pre-order
Creating a digital release using Single is easy.
Go to “Create Digital Release” tab on your single music dashboard
On the first page, enter a Release Date for the album:
Set and "forget"...
Next, simply set the Presale Date to the day you would like the Release to be available for pre-purchase. If you’ve already scheduled your release and want to offer a pre-order, contact support.
Releases will be delivered automatically to fans at 12am EST on the Release Date and marked as fulfilled in the Shopify Admin.
If you would like to offer Instant Grat tracks with your pre-order simply set the Release Date for those tracks to the same day as the Pre-Order Date.
Notes about Release Dates, Pre-orders, & Delivery:
Digital Albums and Tracks will be created in your Shopify Admin immediately and published based on the following criteria:
Releases with a past or same-day Release Date will be On Sale upon submission
Releases with a future Release Date will be published at 12am EST on that date
Presales will be published at 12am EST on the Presale Date and delivered automatically to fans on the Release Date
Creating a Physical Pre-order
While the Single App helps you create and manage digital releases, physical releases are handled using Shopify’s admin.
In order to change the “Add to cart” button text for your pre-order products, you must create a new product page template. You can read an advanced tutorial from Shopify for exactly how to do this.
Otherwise, the easiest way to create a pre-release for a physical product is to include (Pre-order) in the name of the product! This is the most common way to go about physical pre-orders.