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Get tips, inspiration, and resources for going direct to fan on Shopify.

Nurturing Superfans: The Key to Lasting Success Beyond Viral Moments
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How to Nurture Superfans Beyond Viral Moments

We've all chased that elusive viral moment, but real longevity comes from nurturing your biggest supporters. Here's how top artists are building long-lasting, direct fan connections.

Membershipssoftspoken band fan club on shopify with single memberships

Softspoken Migrates Fan Community from Patreon to Single

Hard rock band Softspoken switched from Patreon to Single Memberships and gained full ownership of their fan platform and relationships. Read how Single's customized tiers and perks provide them fl...

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Rethinking the Superfan Opportunity: It’s All About Relationship

Find out why it's crucial to focus on building direct relationships with superfans on your own channel to avoid the risks of relying solely on external platforms for monetization.

MembershipsThe Art of Cultivating True Superfans with Griffin Schwab

The Art of Cultivating True Superfans with Griffin Schwab

With intense pressure on artists to chase streams and sales, Futurebirds took a different approach: cultivating true superfans by making fan love the focus. We spoke with Red Light's Griffin Schwa...

MembershipsWhen Social Media Isn't Enough: Building Real Fan Connections

When Social Media Isn't Enough: Building Real Fan Connections

Lessons from relaunching Sara Evans' fan club on how to cultivate lifelong superfans by offering exclusive access, content, and experiences.

MembershipsBoost Merch Sales by Taking a Targeted Approach for Each Fan Level

Boost Merch Sales by Taking a Targeted Approach for Each Fan Level

Selling merchandise is a key revenue stream for artists and creators. But taking a one-size-fits-all approach often leaves sales on the table. The truth is, fans engage and spend differentl...

MembershipsThe Power of Building a Direct Fanbase on Shopify

The Power of Building a Direct Fanbase on Shopify

Consolidating your fanbase under one Shopify roof avoids fragmentation and transforms your store into a fan magnet. This guide reveals strategies to unite your fan ecosystem for massive growth.