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Get tips, inspiration, and resources for going direct to fan on Shopify.

Your Membership Program: A Guide to Post-Launch Success
Memberships

Your Membership Program: A Guide to Post-Launch Success

Congrats! You've launched your membership program and that's just the beginning. Keeping your community engaged and growing is the next big step. Here are some handy tips to help you on your journ...

Case StudiesThese Artists Are Going Live from Shopify to Reward Fans with Exclusive Content

These Artists Are Going Live from Shopify to Reward Fans with Exclusive Content

The power of live streaming has become increasingly evident over the past few years as more and more artists have turned to it as a way to stay connected with their fans. Live streaming offers ban...

Case StudiesThe 800 Pound Gorilla in the Room

The 800 Pound Gorilla in the Room

800lb Gorilla Media is the largest comedy label in the world, producing specials from some of the biggest names in stand-up comedy like Kevin Hart, Matt Braunger, Kurt Braunohler and more. Recentl...

MusicCan NFT Albums Become a New Age Merch Bundle?

Can NFT Albums Become a New Age Merch Bundle?

In many ways, the future of creativity in music distribution lies with our official charting entities. Like it or not, the rules they use to count albums as an “official sale” quickly form the guid...

Case StudiesD2C Exclusives Help SZA Secure Her Spot in R&B History

D2C Exclusives Help SZA Secure Her Spot in R&B History

SOS is the first R&B album by a woman to spend its first four weeks at No. 1 on the Billboard 200 this century Last Thursday Top Dawg Entertainment launched several SOS deluxe digital albums th...

MusicThe Complete Guide to Releasing Your Music

The Complete Guide to Releasing Your Music

You’ve recorded your music, gotten your masters, chosen your album artwork and you’re ready to release your music.  There’s a lot to think about to ensure you’re reaching the most possible people –...

MusicYour Post-Release Playbook: 7 Strategies Major Label Artists Use to Maximize Their Sales

Your Post-Release Playbook: 7 Strategies Major Label Artists Use to Maximize Their Sales

Congratulations on releasing your new music! Now it’s time to drive some sales.  To keep your music top-of-mind and drive fans back to your shop, it's essential to have a post-release plan in place...