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Get tips, inspiration, and resources for going direct to fan on Shopify.

Kings Kaleidoscope Partners with IJM to Fight Injustice on Tour
Case Studies

Kings Kaleidoscope Partners with IJM to Fight Injustice on Tour

Indie favorites Kings Kaleidoscope hit the road this summer with a mission close to their hearts –– fighting human trafficking and slavery.  To do so, they teamed up with the International Justice ...

MembershipsThe Key to Welcoming New Members: Crafting the Perfect Welcome Email

The Key to Welcoming New Members: Crafting the Perfect Welcome Email

Making new members feel valued and excited should be a top priority. A thoughtful welcome email is crucial to kickstarting member relationships and engagement. In this post, we’ll cover: Why Welc...

Case StudiesVictory Streams Last Minute Rooftop Event with Roc Nation

Victory Streams Last Minute Rooftop Event with Roc Nation

Roc Nation recently held an intimate, industry-only showcase for the gospel artist Victory on the label's NYC rooftop.  The night before the show, the team came up with a fun idea... why not let Vi...

AnnouncementsReel Talk: How Shopify Stores Used Video in August

Reel Talk: How Shopify Stores Used Video in August

August 2023 was a bang up month for the music industry when it comes to fan engagement and merchandising. From intimate acoustic sets to album listening parties, musicians and their teams found un...

MembershipsThe Power of Free Memberships in Your Monetization Strategy

The Power of Free Memberships in Your Monetization Strategy

When you're crafting a membership program, it's easy to focus on the tiered options that will generate revenue. However, an often-overlooked yet invaluable component is the free membership tier. Fa...

AnnouncementsTunes and Tactics: The Strategies Behind August's Music Releases

Tunes and Tactics: The Strategies Behind August's Music Releases

With standout releases from Travis Scott, Russ, Trippie Redd and more, August was a big month for music. Let's break down the key strategies.     Travis Scott: 'Circus Maximus' Album & Film Aft...

AnnouncementsMonthly Product Roundup: August

Monthly Product Roundup: August

We’re always listening to customers and working to improve the Single platform. From minor tweaks to full feature launches, things are always getting better.  How you use Single can also be impact...