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Get tips, inspiration, and resources for going direct to fan on Shopify.

Blackground Relaunches with EMPIRE & Single
Case Studies

Blackground Relaunches with EMPIRE & Single

On August 5th 2021, Blackground Records announced the launch of Blackground 2.0 and the reissue of their 17 iconic past albums in partnership with EMPIRE. This included treasures from Aaliyah, Tim...

Case StudiesMerch Monday: The Black Keys, Mallrat, Waterparks

Merch Monday: The Black Keys, Mallrat, Waterparks

At Single, we're all about bringing every piece of your merch strategy home to your Shopify Store. Music, physical goods, NFTs, you name it — they all belong in the place you have the most control...

Case StudiesWhat’s Old Becomes New: Brooke Alexx and Her Genesis NFT Collection

What’s Old Becomes New: Brooke Alexx and Her Genesis NFT Collection

For Brooke Alexx, the strategy behind her first NFT drop took thoughtful planning, a leap of faith, and the realization that something ‘new’ doesn’t have to be new at all.

Case StudiesDolly Parton’s 'Run, Rose, Run' Release Case Study

Dolly Parton’s 'Run, Rose, Run' Release Case Study

Dolly Parton has grabbed a lot of headlines this week for declining (with typical Dolly class) consideration as a 2022 Nominee to the Rock ‘n’ Roll Hall of Fame. It was a grade-A power move that sh...

Case Studies"Dead Till Death" - A Horror Movie Marketing Masterstroke by Liquid Death

"Dead Till Death" - A Horror Movie Marketing Masterstroke by Liquid Death

Imagine a horror movie about canned water. That's what Liquid Death did with "Dead Till Death.” It's daring, different, and all about standing out. In the world of horror movies, we've seen everyth...

Case StudiesEvent Spotlight: Def Leppard's High 'n' Dry 40th Anniversary Retrospective Livestream

Event Spotlight: Def Leppard's High 'n' Dry 40th Anniversary Retrospective Livestream

Def Leppard celebrates the 40th anniversary of High N Dry with a retrospective event featuring interviews, fan Q&As and never-before heard stories!

Case StudiesGaelic Storm Heads "Back To The Pub"

Gaelic Storm Heads "Back To The Pub"

Gaelic Storm invited fans “Back To The Pub” with a two night hybrid live stream and in person run from Emerald Isle in Chicago